SparkaTale Website Privacy Policy

Last Updated July 01, 2013

This Privacy Policy describes how SparkaTale gathers information from you when you visit the www.SparkaTale.com website (the “SparkaTale Website” or the “Website”), and how SparkaTale may use and share that information. By visiting the Website, you are accepting the practices described in this Privacy Policy.

Data Collection
SparkaTale may collect limited non-personally identifying information your browser makes available whenever you visit a website. This log information may include but not limited to your Internet Protocol address, browser type, browser language, the date and time of your query and one or more cookies that may uniquely identify your browser. SparkaTale uses this information to operate, develop and improve the services.

Some of the SparkaTale services require you to register for an account. SparkaTale asks you for some personally identifying information in order to create an account (typically your name, email address and a password for your account) and will use that information to provide the service and as otherwise identified herein. SparkaTale may also collected information relating to your activity on the Website. SparkaTale does not knowingly collect personally identifying information from children under the age of 13 through this Website. If you have reason to believe that a child under the age of 13 has provided personally identifying information to SparkaTale through this Website, please contact us, and we will endeavor to delete that information from our databases.

Cookies
SparkaTale uses standard “cookie” technology to collect non-personal information to enhance your experience on the Website. Cookies are small packets of data that a website stores on a user’s computer’s hard drive so that their computer will “remember” information about their visit. SparkaTale’s cookies help provide additional functionality to the Website and help SparkaTale analyze Website usage more accurately. In all cases in which SparkaTale uses cookies, SparkaTale will not collect personally identifying information except with your permission. On most web browsers, you will find a "help" section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how to turn cookies off. SparkaTale recommends that you leave cookies turned on because they allow you to take advantage of some of the Website's features.

Information Sharing
SparkaTale reserves the right to share your personally identifying information with other companies or individuals, unless you opt-out of such information sharing during the account registration process or later by modifying your account settings. However, if you opt-out, SparkaTale may still share your information in the following limited circumstances:

• SparkaTale may employ other companies and individuals to perform functions on its behalf. Such third party service providers have access to personally indentifying information needed to perform their functions, but may not use it for other purposes.
• SparkaTale concludes that it is required by law or has a good faith belief that access, preservation or disclosure of such information is reasonably necessary to protect the rights, property or safety of SparkaTale, its users or the public.
• SparkaTale may transfer your personally identifying information to another entity that has acquired the stock or substantially all of the assets of SparkaTale or one of its operating divisions, for example, as the result of a sale, merger, or reorganization, insolvency, dissolution or liquidation. If such a transfer occurs, the acquiring entity's use of your personally identifying information will still be subject to this Privacy Policy.

Information Security
SparkaTale takes reasonable security measures intended to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data.

Updating Your Information
SparkaTale provides mechanisms for updating and correcting your personally identifying information for many of the services, as well as for opting in or opting out of SparkaTale’s ability to share your personally identifying information. For more information, please see the help pages for each service.

Third-party Advertisers, Links to Other Sites
SparkaTale may allow other companies, called third-party ad servers or ad networks, to serve advertisements within the Website. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the Website. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see.

SparkaTale does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out.

You should consult the respective privacy policies of these third-party ad servers or ad networks for more information on their practices and for instructions on how to opt-out of certain practices. SparkaTale's Privacy Policy does not apply to, and SparkaTale cannot control the activities of, such other advertisers or websites. Any data obtained by third-party ad servers subsequently shared with SparkaTale is maintained and dealt with by SparkaTale in accordance with this Privacy Policy.